3 Mistakes To Avoid When Hiring A Pay Per Click Service In Nottingham
Pay-Per-Click (PPC) advertising is the fastest way to generate traffic on your website, though not organically. Any time you click on a sponsored ad on the search results page of a search engine, taking you to a businesses website, the entrepreneur or advertiser pays for that click. Eventually, with a well-planned strategy and with a sufficient budget, these businesses can be booming with potential customers. Pay-Per-Click agencies can offer a wide array of PPC services, which can help you in achieving your business goals. Hiring a PPC Agency in Nottingham is essential for your business growth as PPC can be risky, or downright awful, if not handled properly. If ran improperly, you can spend more money than you receive in sales from these customers, resulting in a negative Return on Investment (ROI). If ran very badly, it can cost the business a large amount of money and receive nothing in return but a valuable lesson on preparation.
However, there is no need to get panic if you are naïve to Pay-Per-Click advertising. Instead of performing some expensive experimenting, it is advisable to hire a PPC expert or agency in Nottingham, who have in-depth knowledge of digital marketing and the constantly changing features of Google AdWords.
Wither you run campaigns yourself or do hire an expert, below are three common mistakes that people new to AdWords make. Be sure to avoid these problems, and if a PPC ‘expert’ makes them, think very carefully before hiring them.
Don’t Send Your Visitors To Homepage
It is important for you to value the time of your potential customers. Let’s say you run a campaign with the targeted keyword ‘Digital Marketing’, but when someone clicks on your advert they are taken to the homepage of your website. Its going to leave them baffled. They clicked on your advert, thinking it would go to something specific to Digital Marketing tools or agencies, but instead they have to navigate through your website to find something relevant to them.
Your advert was implied to be a straightforward and quicker path than continuing to search for the right website. If it isn’t, then there is no reason to continue and the user is likely to click off and try the next link down on the search engine. If you are using something as advanced as Google AdWords, its expected that your advertising and path for the user will be highly focused and organised. If it isn’t, you won’t convert these users into sales.
The simple solution to this is just to have your adverts link directly to whatever page of your site is the most relevant to that advert, reducing the number of steps that the user has to make.
PPC Agencies in Nottingham will help guide you through this process to ensure that you don’t make this mistake and don’t lose those potential customers.
Avoid Contact Page URL On Ad
You are a business person and its logical that you want potential customers to know more about you and your business. However, be careful that you aren’t linking your adverts to pages that are asking for sign-ups and personal data. This will come across as pushy and asking for data before offering content is a good way to have users click off without ever seeing what your website has to offer.
You should also be very careful when asking users for person data to sign up to newsletters or for free downloads. With new GDPR rules, you can only ask for data that you have a reasonable use for and can only be used for the reasons that are clearly stated before the data is given.
PPC Advertising in Nottingham needs to be executed carefully, so that you know you’re keeping within the guidelines and not pushing users away from your site.
Don’t Start PPC In Nottingham Without A Trial
Running trials and tests is always going to be beneficial for business research of any kind. If you don’t want to be wasting your money on one PPC AdWords campaign that is only based on a theory, then run some tests and see how likely it is to work. One thing that Pay-Per-Click agencies in Nottingham can do for you is to run A/B Tests on multiple aspects of your campaign. Testing different Advert texts will tell you which is more likely to entice users to click on it. Testing will use a small amount of your budget, and the most aspects of your campaign you test, the more effective the final campaign will be.
If you don’t have an adequate knowledge on the predictive algorithms used by PPC engines, then a PPC expert or PPC services in Nottingham can help you with that. As stated earlier, handling PPC advertising is tricky so when you run A/B Tests/Split Tests, it is important that they are randomly displayed on search engines and not weighted to one way or the other, or this will end up skewing your data and not give you proper data to analyse.
