Want to gain e-loyalty? Key is your web design

When we work on building trust of the customers with our business we think of many things. The web design may not be the first factor that comes in mind but it surely does effect the trust issues between a consumer and an online business. Hence any agency that is providing web design and development services tend to pay a lot of attention to the design aspect of a website.

How do web design service providers know that for a fact?
The answer lies in the facts and figures provided by multiple studies that shows that it only takes few seconds for a user to build perception regarding any business, on the basis of web design.

This affect of web design on a customer’s mindset is subtle yet so real that it has a huge impact on the overall sale numbers. We are a web design Nottingham based agency, and if we look at the data provided by researchers on a study done in 2004 on UK based web design and development service providers; we get astonishing figures. It is said in the study that almost 94% of the consumers have shown concerns on different web sites solely based on the web design. Similarly in a more recent study done in 2017 stated that 79% of the consumers want to have a relationship based on trust, with the businesses before they would buy any product or avail their services.

The reason that this dimension of customer’s psychology is ignored by a large number of businesses is mainly the focus being on other aspects of web development and online business strategies. This includes attention on social media and competitors.

Now that we have established the fact that web design plays a major role in developing trust with customers, the question arises regarding the need of building trust with customer.

Why is it Important for your Business that Your Customer should Trust You?

Does it really matter if our customers trust us? What does that even mean?
These are the type of questions that might come in your mind if you are a web design and development services agency.

Building a trustworthy relationship with customers is as essential as anything. It effects business not in a short time with sales but also in long haul. Customers tend to go back again to same old trust worthy sites than exploring new stores, about which they don’t know much. Better designed websites gets better engagement from customers.

Even if web design and developers don’t acknowledge this aspect strongly, the studies have shown an overwhelming figure of 79% of people who believe in building a trust relationship as consumers with the businesses they deal with.

Issues with Web Design

Now let’s have a look at the things that shouldn’t be part of a web design. This will be helpful to multiple web design Nottingham based agencies and also to all around the globe especially in UK.

If you are a web design and development services provider; let’s just stop making these mistakes and you are good to go.

• Not so pretty design and wrong use of color scheme
• Too many ads
• Hard to navigate site
• Unusual layout
• Less visuals and more text
• Very big or very small font size

Let’s try to make sense of the above-mentioned red flags and then look for a way out to build a web design that is trustworthy.
No one is going to buy stuff from a website that looks shady and makes the business look illegitimate. User wants to shop from someone who they can trust, and which looks professional. So as web design Nottingham based agency we try to make things look pretty along with being fully functional. That’s the way forward for all web design and development services agencies.

We know ads make money but so does good sales and permanent customers. So, try to keep it simple as far as ads and pop ups are concerned.

The web design should be made by keeping in mind all the rules regarding UI. Consumers prefer to buy from sites they can easily check out thoroughly. This also includes adding more pictures than text. We know text is necessary to add in design, but it must be readable and in proper font.

Try to make the text content more effective. Have good FAQ’s and add proper details about your business.

How to make an impact on consumer

Let’s see what are the steps that should be taken by web design and development services agencies in order to grab positive attention of their users.

Follow the Trends right way!

You don’t want to lag behind on any of the new styles that are in market. Stay focused on your own style but keep yourself updated. You surely won’t want to copy others as you shouldn’t but users also don’t like to do business with someone who is not following the right trend. They might link your old styled web design with your inability to provide good and latest products. So, keeping in mind this psychological factor, your design and presentation must be up to the mark as per market trends and requirements.

Strong SEO means more advantage

Your business is going to survive the test of time if your web design and development services provider has given more thought to SEO. The point of this whole article is to draw attention of the web design agencies on the deign aspect, but don’t forget the role of SEO. You might think about the correlation of these two. The most recent and relevant example is of Parallax design, which is in design top trends right now. But it is not very SEO friendly. So here comes the point of doing a tradeoff between following a trend blindly and making an informed decision

Here’s a tip, always make a decision that will benefit you in ling term. Consumers want to trade with someone who has better ranking as they can find the business higher up in the search results which adds to the legitimacy of the business. So, go for the strong SEO based websites and keep design clean. Keeping in mind all the points we made above as a web design Nottingham based agency.

Make the design Pretty and Consistent

You’ll want to keep the web design colorful, attractive and consistent in design in order to grab customer’s attention and then build trust. The web design must look professional and target your niche. The design will change drastically for people of different genders and age. Be smart about it.

End note

Get to know the psyche of your users. Understand your niche and work to gain the trust of your users. You’ll get business!!