Custom Website Design vs. Website Template — Which One To Choose?

Andrew Scott
3 min readNov 7, 2018

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Website Template vs. Custom Website Design

Are you one of those confused souls who cannot choose between a custom website design and a website template? Don’t worry though, because at some point we all are, and no matter which option we choose, we all get second thoughts some way down the line.

In this era where everything moves fast and there’s no time to waste, having a fully functional website is crucial. Users do not have the time or patience to deal with a slow loading and unresponsive website. However, the answer to all these problems may not always be a custom web design. Templates have pros of their own and they might be all that a business needs in their website.

Highs And Lows Of Custom Website Design And Website Template

It is important to make an informed decision about the two choices presented. So, we have gathered a few highs and lows of both the options. They are not extensive but enough to get you started.

Let’s see what the fuss is about with Custom Website Design and Website Templates.

Custom Website Design

Some of the major features of custom web design are:

· Exclusive Design

· Expandable Nature

· Latest Code and SEO

· Expensive and Time-taking

Exclusive Design

The most promising feature of a custom-built website is its exclusiveness. A website is like a mirror that reflects a company’s culture and ethics. A uniquely designed website ensures that a business stands out among its competitors.

Expandable Nature

A custom website design is characterised by its flexibility and scalability. Like everything else in life, businesses expand too. So, while investing in a website make sure to get the one that can easily incorporate additional features in the future.

Latest Code and SEO

Any web design agency that designs custom websites makes sure to update its code regularly and constantly. This is important because the World Wide Web keeps developing every day. What’s unique today might end up obsolete tomorrow. So, a web design has to be updated and running on the latest trends. This also applies to SEO trends.

Expensive and Time-taking

The only real downside to a custom website design is that it tends to be more expensive than a template. The development of a custom web design takes longer because each and every feature has to be designed from scratch. However, this is only a one-time trouble that will save from lots of troubles in the future.

Website Templates

The major features of website templates are:

· Ordinary Design

· Cheap and Quick

· Limited Flexibility

Ordinary Design

Do you think your website looks like many others? Does it not stand out in any way? That is probably because you’re using a website template. This is the major drawback of website templates; they have no uniqueness. Almost every competitor to you will have a similar looking website when it comes to templates. So, the factor of distinctiveness is out of the question.

Cheap and Quick

As compared to a custom website design, the template websites take much less time to be up and running. For start-up companies with smaller budgets, templates are preferred as they cost much less than the custom ones. They do, however, tend to become problematic over time due to their limited features.

Limited Flexibility

Website templates are ideal for start-ups, but no business always remains a start-up forever. Each business grows, and with that comes a need for additional features. That is why a website has to be expandable and flexible. Unfortunately, website templates do not offer this feature as they are very limited in terms of scalability.

Need A Hand?

Are you looking for custom website design solutions in Nottingham? Intelicle is a well-known web development and design Nottingham-based company. We can assist you in growing your business by providing professional web design and development services. If you want to get the most out of today’s online marketing competition, contact us now.

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Andrew Scott
Andrew Scott

Written by Andrew Scott

Andrew writes blogs for the businesses that want to boost their digital presence. He has a strong passion for writing and a deep understanding of SEO concepts.

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