Global SEO vs. Local SEOLearn to Rule

Everything starts with a click…

Everyone has internet & they search for everything on the internet.

You want to sell stuff? Get online. Have services to offer? Just get online, your clients will find you. How come?
The answer is marketing, and here our services come into play. We will teach you about marketing practices such as SEO and its types in particular. And by the end of this article, you’ll be able to make an informed and smart decision regarding your eCommerce solution.

SEO is the Search Engine Optimisation which simply boosts your visibility in search engines and as a result, sales are boosted because; Everyone has internet & they search for everything on the internet!!

Global SEO vs. Local SEO: All you need to know

So, we know that you need a solid marketing strategy to get the sales and you need SEO to build a winning marketing strategy. Now here comes the difference in business models and market niche of eCommerce solutions.

Every business has a different audience hence it needs a different kind of marketing to cater to its unique audience with International SEO or Local SEO.

For search engine optimisation to work, you need to understand what the search engine algorithm is and how to work with it.

There are 3 main parts of this procedure;

1. Crawl
2. Index
3. Retrieve

The crawling part is done by following links to websites and processing all the information. Then the similar content is catalogued and the websites are indexed.

This makes it easy and fast to retrieve information, when the user puts a search query.

When you have a basic understating of how this works, it is easy or you to make decisions regarding international SEO vs. local SEO.

National SEO: Local SEO

As the name suggests, this form of SEO targets the audience on local (city or area) and country level. This does not include an international or multilingual audience.

In local SEO, users’ need should be kept in mind. When they search for a local business, they are looking for a local store they can visit. This might include restaurants, doctors, tyre fitters etc.

Format of local search:

• [query] with city name
• [query] that’s near me
• [query] closest to me

This location-specific search makes it easy to find what you are looking for.

Strategies for Local SEO

· Start with sigh up Google My Business

· Optimise the profile

· Get on social media

· Create blogs

· Add clients photo’s to your content

· Visitors’ data track

· Reputation management

· Mobile responsive website

· Location-specific About Us page

Global SEO

International or Global SEO is about exploring bigger markets and targeting foreign regions and languages. In order to achieve this, a number of steps need to be taken. Such as;

· URL structures for international sites

· Language-target your website

· Create culturally appropriate content.

Global SEO is quite difficult and complex as compared to local SEO. If you are targeting the international market, you are competing for the international market. This makes it 10x harder to perform well.

Read more about Global SEO and its practices.

Now, the big question is; how exactly would you determine your audience? All your business aims depend on it, if you have just local users then stick to it. But if you are sensing scope in other markets then start with internal SEO to grab the foreign users’ attention to bag sales.

How to find your traffic

· Use Google analytics

· Geo location

Let’s just say you are done with your users’ study and now you have to take a decision regarding your SEO strategy. The question is. Is one kind of SEO better than another?

The answer is Both & None… Both can work for you and similarly they can also fail, as it all depends on your business type and future goals.

Just do your research well and get to know your market fully before opting for anything.