How to Pull Off a Web Design and Development Strategy That Works
“Websites promote you 24/7: No employee will do that.”
― Paul Cookson
Well, this is the best thing I read today. If you ask me, this is so close to reality. Indeed in the current rush of businesses, there is so much competition. Having an on-point marketing strategy is mandatory. Where every business is going digital the best thing you have to do for your business is to create a website that works for your business.
I 100% agree with the quote A website is a way of communicating with your client. Your Web Design and Development strategy should be able to answer all the possible queries of your target audiences. It seems that it is pretty easy to figure it out but trust me it’s not.
You should put yourself in your client’s shoes and then think like them. Then you will be able to figure out what you should add to your website to make it perfect for your niche. Remember that the target audience and Web Design & Development strategy is different for every niche.
Let’s understand this better with an example.
We will be discussing the e-commerce website here.
You like online shopping from your favorite website. Right?
Say you are a shopaholic and the owner of a specific e-commerce website, what would you like to see on an online shopping website?
1. For starters, you would like to see an appealing layout with eye-soothing colors.
2. Then you would love to see each category mentioned in the main bar so that you don’t have to visit several pages.
3. Sales and promotions excite you, like any other shopaholic. So, you will be excited seeing that.
4. Top sellers or products will be, visible and accessible.
These are some pointers for you. So, it is clear that you have to incorporate these pointers in your e-commerce website while making one.
But that’s not it, there is much more work to do. Here are some other points for your consideration.
Principles of Good Web Design and Development Strategy
Make your product easy to understand
We belong within the marketing niche, but if you belong to any other niche, you are required to build a website that serves the purpose of your website. Make sure that the purpose of your website is immedicably clear to visitors when they land on your website’s home page. Make things easily understandable.
With the use of simple language, images, videos, layout, you can definitely compel the visitors to stay on your ground. Keeping your marketing message in the center, you can make visitors understand the services or products which you offer. Here’s a tip,
ONE LINERS WORK THE BEST.
Make Your Product Useful
In order to make a good website design, you have to make sure that the design emphasizes the usefulness of the product or the services which is offered by you. The value proposition should be short and clear. Pointers work the best in this case, mention the benefits and value which the visitors can get for your products and services.
Keep Your Design Artistic
If you ask me, this is an obligation and mandatory for any website. With well-executed objects, you can create a website that is beautiful and clear.
You can include sections, navigations, images, videos that can make your website appealing.
Make Your Homepage the Best Page
As this is a brief article, we will just give the pointers here. There are 5 fundamentals of your website’s homepage. Incorporate them to get an outstanding website.
1. Insert branding element, mainly logo.
2. Visuals; images, videos, infographics.
3. Call to action button.
4. Navigations.
5. Content or descriptions.
That’s it for this article. If you master the principals and create a web design & development strategy using them, then no one can stop your website flooding with high conversions. I will end the article with a statement by professionals. This will explain the article in 3 simple lines.
“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or products you offer.
Collect Contact details for future ongoing relation.”
― Mohamed Saad
