Website Design Expert(s)
The Do’s And Don’ts Of ECommerce Website Development
We are currently living in a high-tech era everything you need to help your Ecommerce business is available on the internet. If you are a retailer then you surely know the importance of having an Ecommerce website. You can attract million of internet users or online customers and these customers have the advantage of comparing your product, quality and price to your competitors with just a single click. The designing of an Ecommerce website is an incredibly important stage for any online retailer and there are so many aspects that need attention: mobile-friendly site, easy login and payment gateways. With that in mind, here are our list of things to bear in mind when designing your Ecommerce website.
The Do’s Of ECommerce Website Development
Without Content, There Is No Website
Traders often take the content of their online store for granted. Having only a photo and a product name does not entice a customer to buy from your site. Make the product information clear and simple. Write a detailed product description, use multiple photos and add any unique properties about your product in the description box. In the development of an Ecommerce website, quality of content is the top means of attracting more visitors online. However, remember to keep it relevant. Don’t get carried away and bombard your website with unnecessary details and images. Keep your Ecommerce website away from distractions for your customers to ensure their shopping experience is unspoiled.
SEO Friendly Website Development …
SEO can help your Ecommerce website get higher rankings in search results. Make a serious effort to learn about the usefulness of SEO for your Ecommerce website development. For best results, create quality content and tell your customers what is unique about your product. Rather than using a complex language, try to connect with online users in easy-to-understand, emotive language. This will help them to find you on search engines and thus your website gets more organic traffic. As said earlier, you need to make effort to boost SEO of your website and content is the path which will ultimately lead you to this goal.
Security Must Come First
Many website design experts don’t take the security of their customers seriously while designing an Ecommerce website. Web security is the prime concern for online users as nobody wants to deal with scammers or viruses. For payment options many online store visitors prefer third party payment methods like Omni, Easypaisa or PayPal. Security on Ecommerce websites shows the dedication of the retailer towards their customers’ priorities and needs.
The Don’ts Of ECommerce Website
Complex Payment Options
The big plus of online shopping is that it gives the customers the convenience of searching and buying without any hassle. If your Ecommerce website has too many buttons and steps and hoops for the customer to jump through to purchase what’s in their cart, it will leave them confused and may result in them abandoning the purchase from your store. Keep your transaction process simple: Only ask for what is relevant and don’t trap your customers in an unnecessary number of forms before checking out to payment. Keeping things simple is the key to success for your Ecommerce website and you need to ensure you’re making the navigation as simple as possible in the design stages.
Stay Away From Hidden Charges
Hidden charges are on no customers wish list. It is a shady and unprofessional tactic on your part if you purposefully hide anything relating to payment from your customers during the website development stage. Stay transparent and mention the actual price of the product along with the shipping cost as the very first stage of purchasing. Sometimes the dealers can tack on the shipping cost at the end which can mean the product becomes unaffordable for the customer. It makes them feel tricked into an unwanted deal and you will see your Shopping Cart Abandonment rates shoot up. What’s more, if they have already filled out the contact information form, and then get to see the shipping charges? It will leave them appalled and angry at their waste of time. Nowadays, online stores are often relying on the words of mouth (Or word of Social Media) so be careful in dealing with your customer through your Ecommerce website.
Don’t Ignore Customer Service
Your customer’s loyalty will stay with you as long as you keep meeting their expectations. Keep your customer service active, deal with inquiries and complaints from your customers in a timely and professional manner. Keep this in mind during website development and be sure to add a ‘Contact us’ page, which should include telephone number, email address and business address as a minimum. Many websites now are moving to Live Chat Boxes to answer any questions from customers as they browse their website. Always remember that even thought a customer is using your site, they have no obligation to stay and they can leave at any time. Any aspect of your website that isn’t fully streamlined and allows for a flowing navigation for your users will result is less visits and less conversions. Allowing for easy communication between users and business will be a big step towards making a user-friendly site.
During your Ecommerce website development, try to think of yourself as a customer and then visualise what you would want the website to look and act like as you use it. This will help you to create a website that works for the users and not just for you.
Conclusion
When it comes to Web Design in Nottingham, there’s a lot of options: Web Developer Companies and Freelancers. Some of them do make mistakes listed in this article, and many learn from them. Intelicle is one Web Development company that makes sure to not include anything into a website design unless it is what the website owner wants and is convinced of its benefits to users. Intelicle listens to issues and are continually striving to create better websites.
